Starbucks & (Red)

I "drove-through" Starbucks a few hours ago. Drink of choice? Tall, non-fat, Caramel Macchiato, please. My all-time favorite that I haven't gotten in awhile. I paid $3.48...also better known as "money I shouldn't be spending in the first place." However, tonight was different. I didn't mind spending $3.48 for a cup of coffee because 1. I needed to get out of the house and 2. I really wanted it. But here's the good news, Starbucks is partnering up with (RED) this holiday season! For every (Starbucks) Exclusive Drink you buy, five cents will be donated to help save lives in Africa! Let's just say, that made me feel good about my Caramel Macchiato.

$3.43 to Starbucks, $0.05 to saving lives in Africa.

Manhattan alone has 171 Starbucks. 171 x $0.05 x the number of New Yorkers who buy coffee as exemplified by comedian/filmaker Mark Malkoff in his short film that can be found at www.171starbucks.com ... you do the math.

As my Nutrition professor, Dr. Amy Ozier, would say, "Small changes make BIG differences."


Photo by adweek.com

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