Social Entrepreneurship

My boss, a Harvard MBA who has worked @ AOL & USA Today, recently changed her end game. For years, she worked in the for-profit world, spending her days with people whose highest value was the bottom line. Now, as she describes it, working for the div school, the end game is "save the world."
You've probably heard that non-profits can be as profitable as for-profits (though that's not commonly the case).
Recently, business schools have been picking up on the value of letting their graduate students use their skills for "save the world" values instead of "more money" values...

• Duke's Fuqua School of Business has CASE--the Center for the Advancement of Social Entrepreneurship,

• The Kennedy School of Government @ Harvard has a "rapidly developing" Social Entrepreneurship Initiative, and

• the Stanford-wide cooperative, Social Innovation and Entrepreneurship Program.

My viewpoint might be biased, as I've come of age in this turning-eco-friendly world, but it seems as if the socially-acceptable end game is changing as well; there is little pride or respect invested in big corporations or illustrious law firms--the "cool" thing to do these days is worrying about the environment & the "little guy." Non-profits are really coming in to their own--let's ride the wave!