Online Giving

Yesterday, The Non-Profit Times published the findings of their study concerning charitable giving.

According to their research, when a person is solicited for a donation to an organization through an email, the rate of respondents who sought out more info online has more than doubled in the last three years! (from 35% to 79%) Most of the respondents searched the organization's website (37%), but some respondents even looked through blogs for more information (8%)

I'm impressed both that emails are being used so effectively in advertising non-profits AND that so many people are looking to blogs like this one for answers!