The joys of event planning

Seriously!

OK, I admit there have been a few less-than-joyful moments of the insanity that has been planning Twin Cities World Refugee Day 2008. Maybe more than a few. But after spending a few months on the event's planning committee -- and in the crunch time before June 20 -- I've developed a definite appreciation not only for the amount of work involved, but also for the phenomenal experience it's forced on me.

As chair of the marketing committee, I've been all over the place, frantically pulling together production of posters and t-shirts, cranking out press releases, recruiting a photographer, advertising advertising advertising and spending entirely too much time in Excel, cross-eyed, staring at the budget and grumbling. I've also (unofficially) adopted the education exhibit for the public, including a university-local media partnership.

And I'm taking some classes the week before the event at the University of Minnesota's Summer Public Health Institute (yay scholarship!) -- so yes, I might keel over at some point before or immediately following June 20, but the experience is totally worth it.

There's something to be said for the not-seeing-the-sausage-being-made thing, but I HIGHLY recommend getting involved with event planning at your college, in your job or even on a volunteer basis (tons of orgs need one-time volunteers for special events) because:

  • You can use your skills! Whoever said you won't use what you learned in the classroom after you graduate clearly did not plan a large-scale event. My colleagues are shocked that I know the protocol for distributing press releases, the laws about photographing people in a public space and how to visually portray the refugee resettlement process (and to be perfectly honest, so am I). Events have hundreds of facets -- find the one you know about, and go for it!
  • You can learn new skills! Even though my niche is getting the word out, serving as a committee chair means I'm always meeting with the other committee chairs: fundraising, entertainment, logistics, food and vendors, etc. By default, we trade ideas and opinions and plans, and I've learned an incredible amount about everything from mapping out how many tables fit in a space to obtaining city permits to sell food outdoors to sweet-talking organizations into being involved. Even if you might never be the person who orders the rain tents, it's always good to have a general idea of other people's jobs and how they all fit together.
  • You network without trying! Planning an event requires people working together, no matter what. In my case, World Refugee Day is planned by a committee of staff from refugee-serving and other social service organizations in the Twin Cities = automatic 30-40 extra contacts in my Outlook in the course of a meeting. And these aren't just got-your-business-card-at-a-workshop contacts. These are people in my field, engaged in the same issues and communities who know my working style and capabilities. And you better believe I'll be in touch in the future.
  • You have FUN! Planning this event has been a blast. It's something different from my everyday job, I get to work with a ton of different people and, best of all, I get to see it all come together in less than a month. I'm all for the ongoing project, but there's definitely something to be said for having a finished product you can be proud of. Unless it rains.

2 comments:

Anonymous said...
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Anonymous said...

Dan Walker here from Rhinelander, Wisconsin. I am developing a nonprofit called the Wiscigan Heritage Foundation, Inc. It is a quirky foundation that mixes the history and heritage of Upper Michigan and Wisconsin with tourism. Objectives are:
1. Build membership of interested people who have direct lineage to settlers of Upper Michigan and Wisconsin prior to 1890 or any other interested parties.
2. Become involved with and develop heritage festivals all over Upper Michigan and Wisconsin.
3. Develop Wiscigan Wanderings, the journal of record for the Wiscigan Heritage Foundation.
4. Offer limited complimentary historical and genealogical research to the membership.
5. Create a marketing team for membership drives and presentations with genealogical and historical societies all over Upper Michigan and Wisconsin and their memberships.
6. Enhance and collate genealogical and historical data yet undone in Upper Michigan and Wisconsin
7. Develop a museum to house artificats, etc. and create themes under the Wiscigan Heritage Foundation mission.

First of all, tourism may be affected by gas prices. People are doing discretionary spending. The initial process is to develop a marketing analysis and trends report for heritage festivals. Will it fly in certain locations? How can the Foundation assist areas currently having them? What can the Foundation offer towns and cities currently having them? As not to step on people's toes. Any suggestions what data to collect and how to develop this report?

There are many facets to the Foundation which will eventually utilize alot of people. Our main objective is to grow slowly as to fall within the guidelines of a nonprofit and be able to serve our members and communities we partnership at the same time.

The Foundation envisions the establishment of scholarships for students who would hone their talents that would aid them to work for the Foundation or other capacities while perhaps going back to their hometowns. WHF also envisions assisting communities with projects that need funding.

All of this while "Celebrating the Oneness," as historically Upper Michigan almost became part of Wisconsin and further exploring the heritage of the region.

Through the help of a SCORE mentor, I have created a preliminary business plan with cost and budget analysis. There is much to do as far as creating a sound marketing plan in regards to heritage festivals and the museum. Also, the development of the initial board of directors (management team), etc. and going after funding.

Again everything is preliminary. Any suggestions would be helpful.